Tonći Žilić · Independent business and product advisor

Business strategy, product and growth.

I’m Tonći Žilić, founder of Žilić Consult. I help founders and executives turn business opportunities into focused products, clear market strategies and practical plans for growth.

Rimac Project 3 Mobility / Verne Onde

Clear direction for products, markets and growth.

When to bring me in

A consequential decision needs a senior owner.

  • A product is approaching launch, but product, commercial and operations teams are not aligned.
  • A company is entering a new market and needs an executable entry model.
  • A complex B2B product needs a focused proposition, roadmap or pricing model.
  • Leadership or an investor needs an independent review before committing capital.
  • Senior product or programme ownership is temporarily missing.
Example engagements

Recognisable situations. Defined outputs.

Operating proof

Experience across complex products and company building.

Connected vehicles

Vehicle, cloud, mobile and OEM systems.

Product work across the complete connected-service stack at Rimac.

Autonomous mobility

The service beyond the driver.

Head of Robotaxi at Onde since September 2026. Earlier, ride-experience product work at Project 3 Mobility / Verne, the Zagreb operator that launched Europe’s first commercial robotaxi service with Pony.ai and Uber in April 2026.

Product and programme leadership

Turn decisions into delivery.

Align product priorities, technical constraints and operations around a practical delivery plan.

0→1 company building

Strategy tied to commercial reality.

Built companies across product, pricing, fundraising, operations and sales.

Onde is my current employer. Rimac and Verne are previous professional experience. These references do not imply consulting clients or endorsements.

Tonći Žilić
About

Product leadership meets company building.

I’m Head of Robotaxi at Onde, a role I started in September 2026. My background includes connected vehicle services at Rimac and robotaxi ride experience at Project 3 Mobility / Verne. Alongside that work, I co-founded SheepAI and am a co-owner of Serenity.

Through Žilić Consult I help founders and executives connect technical reality, the business case and the operating model. Availability and conflicts with my current role are reviewed before an engagement.

How I work

Small scope. Senior attention. Clear handover.

The first step is a short fit call. If I can help, I propose the smallest useful engagement: usually a focused review or sprint, an advisory mandate, or temporary product leadership.

  • Direct access to me
  • Explicit decisions and outputs
  • No open-ended team layer
  • Confidentiality and conflicts agreed upfront

Have a product, market or growth decision in front of you?

Send me the situation, the decision and the timeline. I will tell you directly whether I can help and suggest the smallest useful engagement.