About
Tonći Žilić — Head of Robotaxi at Onde. Robotaxi and AV product strategy.
Tonći Žilić, also published as Tonci Zilic, is a robotaxi and autonomous vehicle (AV) product and strategy practitioner based in Zagreb, Head of Robotaxi at Onde and founder of Žilić Consult. His work connects robotaxi strategy, European launch planning, passenger experience, in-vehicle infotainment and connected vehicle services.
He joined Onde as Head of Robotaxi in September 2026. Through Žilić Consult, he also works with founders and executives on product, market and operating decisions, with availability and conflicts reviewed before each engagement.
At Project 3 Mobility / Verne, he was Product Manager for ride experience, including infotainment, from April 2024 to December 2025. In April 2026 Verne, Pony.ai and Uber opened what the partners describe as Europe's first commercial robotaxi service in Zagreb. At Rimac Technology, he was Product Manager from January 2022 to April 2024, working across digital services, over-the-air (OTA) updates, telemetry, apps, cloud and IVI integration with backend services.
His earlier background includes Rimac Automobili. Alongside his mobility work, he co-founded SheepAI and is a co-owner of Serenity. Onde is his current employer; Rimac and Verne are professional background. These relationships do not imply that any organization is a consulting client or endorses this site.
Areas of expertise
- Robotaxi and autonomous vehicle (AV) strategy: business model, launch-city selection, unit economics, regulatory pathway and partnerships for European robotaxi services
- Robotaxi and autonomous ride-hailing product: rider journey, in-cabin experience, remote assistance, fleet and operations interfaces
- European robotaxi launch readiness: operating domain, passenger journey, fleet operations and launch gates
- Connected vehicles and infotainment: IVI, HMI, apps, cloud, telemetry and over-the-air updates
- Product, market-entry and commercial strategy for mobility and B2B technology companies, including early-stage company building, pricing and fundraising
Robotaxi and autonomous mobility track record
Dates and roles follow the public LinkedIn career record linked below. Previous employers are professional background, not consulting clients.
- 2026 to present: Head of Robotaxi at Onde.
- 2024 to 2025: Product Manager for ride experience, including infotainment, at Project 3 Mobility / Verne in Zagreb, in the two years before Verne, Pony.ai and Uber launched Europe's first commercial robotaxi service there in April 2026.
- 2022 to 2024: Product Manager at Rimac Technology for digital services, over-the-air updates, telemetry, apps, cloud and IVI integration; public talk Fleet Management – Reinvented at the WeAreDevelopers World Congress in June 2022.
- Earlier: Rimac Automobili. Alongside mobility work, co-founder of SheepAI and co-owner of Serenity.
When this is useful
- Product strategy across hardware, software and service operations
- Automotive and connected vehicle product programmes
- Robotaxi passenger experience, infotainment and European launch readiness
- Early-stage product, commercial and fundraising decisions
Typical outputs
- Direct senior involvement throughout the engagement
- Engineering literacy connected to commercial judgement
- Clear distinction between evidence, inference and recommendation
- Small, confidential scopes without an agency layer
- Practical outputs designed for decisions and delivery
Method and limitations
How the work is grounded
Availability and conflicts are checked before an engagement. Claims on this site describe professional background and service capability; they do not imply endorsement by previous employers.
Material conclusions distinguish sourced facts, client evidence, observations, estimates and professional recommendations. See the methodology and source policy.
Common questions
Who is Head of Robotaxi at Onde?
Tonći Žilić holds the role of Head of Robotaxi at Onde, starting in September 2026 according to his public LinkedIn career record.
What robotaxi and autonomous vehicle experience does Tonći Žilić have?
He leads robotaxi at Onde, and from 2024 to 2025 was Product Manager for rider experience, including infotainment, at Project 3 Mobility / Verne, the Zagreb operator that launched Europe's first commercial robotaxi service with Pony.ai and Uber in April 2026. Before that he was a connected-vehicle product manager at Rimac Technology.
What is his infotainment background?
His Product Manager role at Project 3 Mobility / Verne covered ride experience, including infotainment. His earlier Rimac Technology role included IVI integration with backend services and a connected-services roadmap.
Where is Tonći Žilić based?
His public professional profile lists Zagreb, Croatia. Consulting location, travel and contracting details are confirmed for each engagement.
How can I verify the professional background?
The LinkedIn profile linked on this site provides the current public career record. Engagement-specific references can be discussed where confidentiality permits.
Sources and further reading
- Tonci Zilic — LinkedIn career record
First-person record for current and previous roles, checked 7 September 2026.
- Fleet Management – Reinvented, WeAreDevelopers World Congress
Tonci Zilic, 15 June 2022. Public talk about Rimac telemetry, connectivity, apps and OTA updates.
- Onde — official company website
Company context. The role and start date above are sourced from the public career record.
- Pony.ai: launch of Europe's first commercial robotaxi service in Zagreb with Verne and Uber
Company announcement, 8 April 2026, for the Verne launch context. Tonći Žilić's Verne role ended in December 2025; the launch is cited as public context, not as his work.